Online promotion
There many ways to give your website greater visibility online. It used to be all about search engines but while these are still important, there are plenty of other ways these days to drive customers to our site. Everybody wants a top ten listing on Google, and they want it from day one. That's not realistic and new sites will typically have to use other methods to support the efforts of the search engines. Lots of people may promise quick and easy, high-ranked listings but realistically these promise are just hot air. There are various illicit ways of getting a good ranking but using these methods you risk your site being totally blacklisted.
Content refinement
Web sites need a lot of good quality and relevant text content so that the search engines have something to chew on. Therefore, where your home page is all images, flash or you have frames the search engines will not like it. A good site structure, good menus, good internal linking and a basic sitemap are essential. We can review the overall structure and put things right. So, we can help you get the text , page title and various bits of header information correct. You also need lots of external linsk to sites that also link back to you - that's something only you can sort out but w4e can help.
Search engines
Different search engines require different handling. We can help you to manage things like submissions, meta-tags and other oddities that some of the major and many of the minor search engines demand
Online campaigns
Online advertising through the likes of Google AdWords or Yahoo Search Marketing (Overture as was) is really the only way to guarantee that a new site is listed quickly and listed well and is usually the quickest way to increased traffic to your site. By selecting a series of terms that you think people wanting your services will type in, we can set you up to appear in the sponsored links areas on the right of a seach engine results page and pay a small amount for every time that someone clicks through to your site - thus pay-per-click marketing. We will set up, refine and manage the online campaign for you, providing a monthly report of what has happened and how we would recommend re-balancing the campaign to get more traffic. You set the monthly budget so you know the maximum cost of your clicks at all times. We can set up your campaign for as little as £69 and maanage all of the payments from £19.95 per month plus a percentage of the click payments.
e-Mailshots
If you are planning an email mailshot campaign you need to take care not to have your mailing appear to be spam and not to fall foul of the email police. If key elements such as an easy way to unsubscribe are missing you could get your web site email into hot water. Also, the mailshot needs to be look good and using HTML content in a restrained way, you can make a very effective outreach to customers. We can help you adapt your site to take in mailing list subscriptions and count the responses that come directly from the mailshot. If you are mailing offers and discounts, we can also help your site handle and apply these.
RSS or Really Simple Syndication
A new and dynamic way to get other web sites to carry content from your site. By creating an RSS page, you allow people to carry a live link to your web site and have your content display on their site. This is especially useful where that other site is a blog, newsreader, RSS enabled 3G phone or a peronalised home page, such as Google Personal. You can keep customers up to date with news and offers in real time without them having to keep visiting your site to check out new deals. Seach engines also like web sites that offer RSS feeds.
Google sitemaps
A special type of file that allow Google to read and catalogue your site more quickly and efficiently. This allows more of your site to be listed (not just the home page and a random selection of others) and listed in the way you want. Google is also likely to give a higher ranking to a site with a dedicated Google Sitemap uploaded. We will create and periodically update the sitemap for you.
Directory sites
Finally just some free advice. Don't forget to take up as many free listings as you can find, especially ones that allow you to give a web site address. Major sites like yell.com, scoot.co.uk and Thompson Directory offer free listings which can be surpirisngly effective. Research local listings sites and trade associations relevant to your business. This will highlight you to those searching for services you offer and also helps to improve the linking profile of your site (as mentioned above).
